APO Group, a leading pan-African communications and news distribution consultancy, has been appointed by Emirates, one of the world’s largest international airlines, as its public relations partner of record for the African continent, effective immediately. This partnership marks a significant move for both entities as they aim to bolster Emirates’ visibility and engagement across key markets in Africa.
The collaboration will see APO Group provide strategic counsel, integrated public relations, and stakeholder engagement across various African nations, including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. These efforts are aimed at fostering a stronger connection between Emirates and the pan-African audience, enhancing the airline’s presence in local media, and fostering relationships with industry partners.
APO Group’s mission aligns perfectly with this new venture, as the consultancy aims to pioneer the future of communication and act as a channel for Africa’s diverse voices. The synergy between Emirates and APO Group is set to usher in a new era of communication strategies that prioritise insight-led initiatives and foster deeper connections with audiences across the continent.
As the airline industry continues to evolve in response to global challenges, collaborations such as this reflect a proactive approach, enabling Emirates not only to adapt but also to thrive within the competitive African travel sector.