Article: Lonwabo Mtyeku – GP News Media, Community Newsroom | 29 October 2025
Spring has arrived — and with it, the irresistible call of braais, ice creams, crunchy snacks, and sparkling drinks. But for millions of South Africans, these simple joys can bring more than just flavour — they can also bring pain. Tooth sensitivity affects up to 1 in 3 adults globally, often stealing the enjoyment out of life’s little indulgences.
Thankfully, there’s good news. With innovations like Sensodyne Clinical Repair toothpaste, powered by NovaMin™ technology, people no longer need to choose between protection and pleasure.
“Food is about joy, connection, and culture,” says Mamabua Molepo, spokesperson for Sensodyne. “But many people struggle with tooth sensitivity that interrupts those experiences. With Sensodyne Clinical Repair toothpaste, we’re helping them rediscover that joy — giving them the freedom to indulge without hesitation.”
Following its dynamic debut at the DStv Delicious International Food & Music Festival, Sensodyne Clinical Repair has quickly become the go-to choice for those seeking both protection and performance. Molepo shares five expert tips to keep your smile strong and sensitivity-free this season — without giving up your favourite foods.
1. Be Mindful of Trigger Foods
Citrus fruits, fizzy drinks, and sweet treats can wear down enamel and trigger discomfort. You don’t have to give them up entirely — simply enjoy them with meals and pair them with water or dairy to help neutralise acid levels. This small adjustment can make a big difference to your enamel’s resilience.
2. Don’t Rush to Brush
After enjoying acidic foods or drinks, hold off on brushing for at least an hour. Brushing too soon can erode softened enamel. Instead, rinse your mouth with water first and let your teeth naturally re-harden before reaching for your toothbrush.
3. Avoid Temperature Extremes
That blissful bite of an ice-cold treat or a sip of steaming coffee can trigger sharp twinges when enamel is compromised. Sensodyne Clinical Repair toothpaste helps create a durable, mineral-rich protective layer over teeth — giving you confidence to enjoy hot or cold foods without fear.
4. Make Smart Swaps
Love your fizzy drinks? Use a straw and avoid swishing the liquid around your mouth to limit exposure. Choose whole fruits instead of juices, and balance sweet indulgences with savoury snacks to help stabilise your mouth’s pH levels.
5. Upgrade Your Oral Care Routine
A toothpaste designed to target sensitivity can make a lasting difference. Sensodyne Clinical Repair toothpaste has been clinically proven — through 24 independent studies — to actively repair and strengthen enamel while offering long-term relief from sensitivity.
“This isn’t just about temporary relief,” Molepo explains. “It’s about rebuilding resilience and empowering people to enjoy life’s flavours — confidently and without limits.”
At the heart of Sensodyne’s breakthrough lies 5% NovaMin™, an ingredient first developed to help stimulate bone regeneration. When brushing begins, it activates on contact, releasing calcium and phosphate — the very minerals that teeth are made of. These minerals form a robust, protective layer over exposed dentine, starting to repair sensitive teeth in as little as two minutes and strengthening with every use.
Freedom to Enjoy Every Flavour
With the arrival of Sensodyne Clinical Repair, consumers now have access to science-led innovation that turns sensitivity management into empowerment. Whether it’s a chilled dessert, a zesty citrus platter, or your morning cappuccino — the new range makes every bite and sip worth savouring.
Sensodyne Clinical Repair toothpaste is now available at major retailers nationwide — giving every South African the opportunity to protect their smile, restore confidence, and embrace the full flavour of life.